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Jerry Whitehead

Jerry Whithead - Pawnshop Consulting Group

Since the late 80’s, Mr. Whitehead has been working a large network of people and service providers through various state and national pawn associations and working professional relationships. This extensive network base has allowed for the development of the consulting group.

The group began its early formation in the late 90’s and formerly culminated in 2000. The group includes a number of highly recognized industry and financial professionals. Some of these include financial, operational, information systems specialists and others providing a wide array of systems and services. Over these years the group has been providing a wide range of consulting services and needs to a number of institutional types & investment bankers along with single and multi-store operators both private and public nationally and internationally in many different markets and countries on multiple levels.

To date the group and Mr. Whitehead have been responsible for the acquisition or sale of more than 200 + Pawnshops in the past 25 years and currently assist hundreds of clients in more than 30 countries and all across the United States.

Pawnshop Consulting Group, Inc
Crossover Expo LLC

Steve Moore, B.A., J.D., Author

Steve Moore - ButterMilk Media

Steve Moore, B.A., J.D.,
Author “The Truth about the Music Business”

Steve began his career in the music business as a teenager and continued to play professionally through high schoo, college and law school.  He grew many skills by recording a lot of music, producing videos and producing/promoting music shows and running side businesses such as working sound, renting PA, and a 24 hour delivery service for music equipment.  He got heavinly into computers when they first came out and has learned to use them for Audio/Video Production, Website Development, Social Media and is a “New Media” specialist.  New Media is anything that is computer and internet related and not TV, Radio or Newsprint. It’s way less expensive and you can track every single metric you wish.   One of Steve’s companies “Online Multi-Media” brokered the first music download by Aerosmith on the internet before the world wibe web even existed.  They hosted chats with the likes Lou Reed and Thomas Dolby.  Steve worked in the music business both nationally and even more internationally representing countless major recording artists, producers, engineers, etc.

He saw the decline in the Music Business – and met Jerry Whitehead in Nashville and everything clicked as Jerry had worked sound for a lot of my friends, or he knew a lot of the same people – so we formed a Joint Venture between ButterMilk Media and Pawnshop Consulting Group, Inc. ®

Jerry and Steve set out to change the way the pawn industry l0oked and used the internet. Steve has developed recipes for success with SEO (Search Engine Opimization), SMO (Social Media Optimization) and offer Training on almost anything that you need to run the Internet Based side of your operations.
We are also the only company that works with Jerry – the pawn guru – and works in all of the principles that Jerry teaches such a increasing turns and moving aging inventory and just so much more.  We also train on how to shoot video for content, training, and other purposes that make your business much more profitable and way more efficient – why continue to answer the same questions or try to teach the same materials over and over when you can have a simple video on every facet of your business to teach new hires and to also sharpen the public commnications and related skills employees must have – what better way to show how well someone is doing their job with your customers is to record them!  It’s easy, it’s cheap and it’s an incredible learning tool.

Steve will be talking about his secrets for Internet Advertising and Marketing via what he’s created with a “Total Online Presence” ™. He will also address our newest offerings of  WEB and Office Cyber Security.


Steve Moore, B.A., J.D. Author

Victor Guzman, B.A., M.B.A

Victor Guzman, B.A., M.B.A.

Victor Guzman, B.A., M.B.A
President/CEO and Co-Founder
Presto ecom Systems, Inc. ™


Victor Guzman has been in the software industry for 28 years specializing in automating business operations with specific focus on point-of-sale and inventory management. Victor has also worked within the Buy Sell and Pawn industry at an international level. Prior to co-founding Presto, Victor served as General Manager for CVNet in Barranquilla Colombia, where he was charged with analyzing the commercial viability of a Buy Sell software system designed by a large multi-store operator. Victor was also co-founder of Figmore Technologies, Previous to that Victor functioned as the Data Age as Vice President of Sales and Marketing. Before that Victor functioned as Co-founder and COO of the Odyssey Hotels Group, where he was responsible for operations and acquisitions of hotels. He also served as Vice President Marketing & Business Development of DynegyConnect (a software division of Dynegy Communications) a $29 billion energy provider. As Vice President Worldwide Sales for Mantiss Information Corporation, Victor was responsible for establishing the company as one of the fastest growing software ISVs in the United States. While with First Logic, Victor held the distinction of functioning as Regional Vice President and for eleven consecutive years outperformed all other regions.

Victor heads up the development of software, marketing, and managment for Presto and he’ll be speaking on the latest trends with Software and related offerings that are essential to run a profitable pawnshop or shops.

Victor Guzman, B.A., M.B.A.

Tony Gallo

Tony Gallo
Sapphire Risk Advisory Group, Inc.

Tony Gallo is the Senior Director for Sapphire Risk Advisory Group specializing in security for high-risk businesses. He has over 30 years’ experience in the Security, Audit, Safety, and Emergency Management fields.  Tony has a Bachelor of Science degree in Criminal Justice from New Jersey City University and is a member of the American Society for Industrial Security, National Pawnbroker Association and the National Cannabis Industry Association. Tony is a licensed security consultant and a published author on retail, financial loan services and cannabis security. He has spoken at numerous business conferences across the United States and is considered one of the leading authorities in cannabis and financial loan service security, armed robbery and burglary loss prevention.

Tony will be speaking on a wide array of topics that are crucial to your Pawn Shop or other businesses.

Roberto Doehring

Crossover Expo and EyesOn

Roberto Doehring

Eye’s On ™

Roberto holds a degree in International Business from Florida International University and a degree in Electronics from Fundacion Tehnologico de Osasco, Brazil. He has 30 years of experience in Technology applied to business management and security, as if fluent in English, Spanish, and Portugese. He has been involved with hundreds of pawnbrokers, jewelers, retailers and hospitality firms throughout the America.  He provides expert advice to companies of all sizes in using security technology to create a culture of safety and performance improvement.

Roberto will be speaking on the latest trends in security, surveillance and how to manage your business with the latest technologies.

Jack Brown – Mid-States Recycling

      Jack Brown

Jack Brown is co-owner and Operations Manager for Mid-States Recycling, Inc., located in Des Plaines, Illinois.  Mid-States, a family owned business began operations in 1981 under the direction of Jack’s father Ellis Brown, former President of the Simmons Refining Company of Chicago.

Jack, having a background and firm understanding in technical sales joined Mid-States shortly thereafter in 1982.  Over the course of the next 35 years Jacks’ responsibilities have grown to include all Plant, Laboratory, Gemstone Recovery, Refining, Purchasing and Marketing functions of the company.  Mid-States Recycling & Refining is known Nationally as a leader in Precious Metal Refining for the Jewelry and Pawnbroker industries and professions.




Jack Brown
Mid-States Recycling
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